Ensure vs. Insure: Why Both Make Sense When Protecting What Matters

If you've ever mixed up "ensure" and "insure," you're definitely not alone! The two words may mean different things--but in reality, both are significant to the insurance process. 

See how a simple grammar mix-up can actually offer an insightful look at protecting what matters most, all in today's blog.

Ensuring that something will happen

According to Merriam Webster, ensure means "to make sure, certain, or safe; guarantee." It's a simple enough definition... but what does it really mean?

Essentially, you can ensure that certain situations (within your control, of course) will take place. You can ensure that your family will have a fun vacation, for example, or ensure that you'll lock up your home before leaving on that vacation. Those things, for the most part, are within your control.

When you can't control something (like the weather or unexpected events), you may not be able to ensure a specific outcome--but you can ensure that you'll do everything in your power to make it a good one.

Insuring something just in case

Part of doing all you can to arrive at the best possible outcome is--you guessed it--insurance. "Insuring" something refers to securing something from loss. So while you can't insure that a storm won't arrive, for example, you can insure physical belongings (your home, car, etc.) so that in the event of a storm, they'll be safe and protected. The same, of course, holds true for intangible things like your life or your health.

Why they both matter

So there is a difference between these two words--but at the end of the day, they're all a part of the same process. At Ed Jones Insurance, we can help insure what matters most--so that you can ensure peace, security, and a more stress-free experience for you and your loved ones. It's what we do!

Call our office today to see how we can help you find the right insurance solutions for your home, health, auto or business needs.